There are many paths buyers can take when making a purchase decision. The right content can guide them.
This report highlights the key findings from TechTarget’s 2015 Media Consumption report. It provides a complete perspective of the research and purchasing process, the content preferences and the engagement expectations of IT buying teams while offering suggested best practices for technology vendors to leverage in their marketing initiatives.
Some of topics covered in this report include:
- The various scenarios in which the size, and roles within, a buying team will fluctuate
- The preferred content types and key drivers for content selection
- The behaviors a buying team perform that indicate vendor consideration
- The expectations buying teams have for engagement with a vendor’s sales team