If you’re a CMO, you’re focused on broader responsibilities ranging anywhere from growth strategy and innovation to product positioning and sales enablement. In the broader picture, SEO might seem to be too tactical for CMOs to give much thought to. But given its critical impact on much larger KPIs, you cannot afford to ignore it. At minimum, you should have a solid understanding of how SEO fits into your marketing strategy so you can effectively guide and manage those heading up the task.
This DemandGen Report article from TechTarget VP of Search & Engagement Jessica Levenson provides 5 essential tips every B2B CMO should know about SEO.View Article