Resources Archive - TechTarget

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

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ABM

Strategic ABM: 8 Reasons Why ABM Is Not Just Good B2B Marketing

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Sales

8 Big Data Use Cases for Businesses and Industry Examples

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Integrated Marketing

MarTech: Using Personalization to Create Marketing Moments

SalesTechSeries_Creative-Ways-to-Drive-Better-B2B-Sales!

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Sales

SalesTech Series: Creative Ways to Drive Better B2B Sales

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Content

Marketing Interactions: Stop Asking B2B Buyers to Take Leaps of Faith with Content

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Advertising

Marketing Charts: Marketers Are Still Reliant on Third-Party Cookies

MarketingWeek_The-rise-of-personalisation-and-the-individualised-buyer-journey

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Content

Marketing Week: The Rise of Personalization and the Individualized Buyer Journey

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Market Intelligence

Future of Analytics Will Close Gap Between Data, Decisions

HingeMarketing_Why-A-B2B-Account-Based-Marketing-Strategy-Must-Be-A-Priority

Knowledge Sharing

ABM

Hinge Marketing: Why A B2B ABM Strategy Must Be A Priority

Marketing Insider Group_Why Your Marketing Needs to be Data-Driven

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Integrated Marketing

Marketing Insider Group: Why Your Marketing Needs to be Data-Driven

Vaimo_Reimagining the B2B Buying Experience

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Sales

Vaimo: Reimagining the B2B Buying Experience

WhatIs_The death of third-party cookies- What marketers need to know

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Advertising

The Death of Third-Party Cookies: What Marketers Need To Know

VendorNeutral_5 Tips for Successful Cold Calling Today

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Sales

Vendor Neutral: 5 Tips for Successful Cold Calling Today

SearchBusinessAnalytics_6 essential big data best practices for businesses

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Market Intelligence

6 Essential Big Data Best Practices for Businesses

Salesforce_How Personalized Data Helps CMOs Drive Marketing Performance

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Sales and Marketing Alignment

Salesforce: How Personalized Data Helps CMOs Drive Marketing Performance

Skipio_How B2B sales teams nurture prospects to minimize ghosting

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Sales and Marketing Alignment

Skipio: How B2B Sales Teams Nurture Prospects To Minimize Ghosting

SearchCustomerExperience_7 benefits of a personalized marketing content strategy

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Sales and Marketing Alignment

7 Benefits of a Personalized Marketing Content Strategy

MarTech Series_Does-Your-Content-Marketing-Strategy-Need-to-be-More-Data-Driven_

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Sales and Marketing Alignment

MarTech Series: Does Your Content Marketing Strategy Need to be More Data-Driven?

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Sales and Marketing Alignment

The Drum: The Customer Experience Bar Has Risen, So Too Must Your Digital Experience

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Sales and Marketing Alignment

Forrester: Your Buyer Is A Group, Not A Person. What Are You Doing About It?

MarTech Series_Why-do-you-Need-Better-Buyer-Intent-Data-to-Drive-your-Marketing-Strategies

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Intent Data

MarTech Series: Why Do You Need Better Buyer Intent Data To Drive Your Marketing Strategies?

What-You-Can’t-See-Will-Hurt-You–Leveraging-Digital-Insights-To-Drive-Sales-Resource

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Intent Data

Forrester: What You Can’t See Will Hurt You: Leveraging Digital Insights To Drive Sales

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Sales

Force Management: How to Get Higher in Your Prospect’s Organization

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Sales and Marketing Alignment

Ad Exchanger: B2B Marketers Must Take Personalization Further Than Their B2C Peers

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Knowledge Sharing

Intent Data

Business 2 Community: How to Use Intent Data to Fuel Your Content Strategy

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Sales

Meldium: 5 Expert B2B Cold Calling Tips to Help You Set More Appointments

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Intent Data

Gartner: How to Benchmark Success for Third-Party Intent Data

Knowledge Sharing

Intent Data

Forrester: Three Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Study

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Advertising

SalesTech Series: Is a Cookie-less Future Good for B2B Sales?