Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

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Video

EMEA

How Enterprise Strategy Group Helps Tech Companies in EMEA Deliver Better Business Outcomes
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Video

APAC

How Enterprise Strategy Group Helps Tech Companies in APAC Deliver Better Business Outcomes
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Video

Intent Data

Priority Engine with Salesforce: Supercharge Your Go-to-Market
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Video

Market Intelligence

2024 Technology Spending Priorities, APAC
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Video

Intent Data

Why Sales Reps Love Priority Engine’s IntentMail AI
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Video

Intent Data

Make the Invisible, Visible: Identify the Active Buying Teams at Your Target Accounts
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Video

Content

Content That Attracts Buyers. Data to Connect Them to You.
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Video

Intent Data

Break Through with Real Personalization: Priority Engine’s IntentMail AI
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Video

Content

BrightTALK: Much More Than a Webinar Platform 
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Video

Content

Innovate and Compete More Effectively with Enterprise Strategy Group
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Video

Intent Data

How Sales and Marketing Can Thrive on Real Purchase Intent
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Video

Intent Data

Priority Engine: Unlock Your Most Relevant Audience for More Revenue
Accelerate ABM with Priority Engine PE July 2023
Video

ABM

Accelerate ABM with Priority Engine™
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Video

APAC

5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC
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Video

Intent Data

Beyond SEM: A More Direct Path to Buyers
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Case Study

Intent Data

How Magna5 Accelerates Sales with TechTarget’s Confirmed Projects to Increase Deal Size by 20%
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Video

Intent Data

Video: Close Deals Faster with Priority Engine Email Alerts
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Video

Intent Data

Video: How Intent Data Uncovers Real Opportunities
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Video

Intent Data

Priority Engine with Confirmed Projects: Your Fastest Path to More Deals
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Video

Partner Marketing

How Partner Marketing Executives Explore Strategic Partnerships
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Video

Market Intelligence

Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
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Video

APAC

Lead Engagement Best Practices to Maximize Conversion
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Video

EMEA

The IT B2B Marketer vs. The IT Pro: Does Buyer Perception Mirror Reality?
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Video

Intent Data

Life is Full of Bad Funnels. Your Business Shouldn’t Be.
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Case Study

Case Studies

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline
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Video

Content

Driving Conversation Through Automation & Nurture Strategies Video
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Video

Content

You vs. Your Buyer: How to Create Customer-Centric Messaging
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Video

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
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Video

Demand Generation

Like Tetris™ for B2B: How to Win in the Building Demand Game
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Video

ABM

Turning Funnels into Megaphones
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Video

Intent Data

Maximizing Content Creation to Drive Prospect Engagement
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Video

Sales and Marketing Alignment

Aligning Sales and Marketing: Practical Advice from a Sales Leader
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Video

Intent Data

Interview with CEO Mike Cotoia: Building Better Solutions for Our Customers
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Video

Content

Marketing’s Role in Digital Sales Content
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Video

Content

How to Build More Pipeline ­When Everything’s Gone Virtual
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Video

Intent Data

Activity Matters: A Real-Life Enterprise Tech Buyer’s Journey
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Case Study

Intent Data

Aligning the Power Duo: Boosting Sales and Marketing Success with Priority Engine
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Video

Intent Data

Turn Your Website Visitors into Opportunities
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Video

Intent Data

TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Video

Sales and Marketing Alignment

QTS Data Centers Uses Priority Engine to Break into More Fortune 1000 Accounts
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Case Study

Sales

Citrix Expands into Greenfield Territories with TechTarget Priority Engine
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Video

Sales

Why Inside Sales Reps Love Priority Engine
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Video

Demand Generation

Digital Marketing Skills Acceleration Series
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Video

Intent Data

Win More with Priority Engine Prospect-Level Intent
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Video

Intent Data

Priority Engine Prospect-Level Intent Makes Real Personalization Possible
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Video

Intent Data

Level up your Sales Game with Priority Engine Prospect-Level Intent
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Video

Intent Data

Harness the Power of Search with Real Intent Data
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Video

EMEA

Executive Interview: Planning and Executing a Successful Global Demand Strategy
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Video

Intent Data

APAC Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
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Video

Virtual Business Strategies

EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
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Video

Virtual Business Strategies

Observations on Current Buyer Research Behavior for Tech Vendor Marketing and Sales
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Video

Virtual Business Strategies

Adapt Cybersecurity Marketing Strategies to Align with Today’s Buyer Realities
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Video

Virtual Business Strategies

How B2B Tech Leaders Are Using Priority Engine to Succeed in Current Circumstances
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Case Study

Intent Data

Gain a Seat at the Revenue Table. Forecast Pipeline and Growth with Intent Data
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Case Study

Intent Data

Keep Pace with Evolving Buying Groups and Personas to Close More Deals
Digital Realty
Case Study

Intent Data

Cold Calling Is Dead. How to Understand the Buying Cycles and Adjust to Them
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Case Study

Sales

Sales Loves Priority Engine: Millions of Pipe in 10 Minutes
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Video

Virtual Business Strategies

Learnings to Date: Implications for Tech Marketers in Today’s Environment
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Case Study

Sales

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
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Case Study

ABM

Zoom Gains Insight into Active Accounts and Buyers to Accelerate Complex Sales
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