Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 18: Becoming Your Own CMO: Taking the Reins as a Partner Marketing Leader
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Webinars/Events

Content

Good, Better, Best: How to Deliver Great Content Marketing Outcomes
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Webinars/Events

Partner Marketing

Data Management & Analytics Market Trends for Partner Marketers
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Webinars/Events

Partner Marketing

Cybersecurity Market Trends for Partner Marketers
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Webinars/Events

Partner Marketing

Infrastructure, Networking, Cloud & DevOps Market Trends for Partner Marketers
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 17: The State of Partner Marketing in EMEA
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Webinars/Events

Intent Data

Intent Data and ROI: How to Measure It and Drive It Through the Roof
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Webinars/Events

Partner Marketing

Recorded Sessions: Partner Marketing Visionaries Summit 2024
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Webinars/Events

Demand Generation

Creating a Memorable Marketing Message That Lasts
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Webinars/Events

Market Intelligence

Webinar Series: Analyst Insights for GTM Actions
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story
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Webinars/Events

Demand Generation

Webinar Series: Navigating the Tech Buyer Journey in 2024
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Webinars/Events

Partner Marketing

How 8×8 Leverages Intent Data to Fuel Joint Campaigns
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Webinars/Events

Partner Marketing

Discussion Series: Partner Marketing Visionaries
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Webinars/Events

Demand Generation

Webinar Series: Rules of Engagement
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Webinars/Events

ABM

Webinar Series: ABM That Works
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Webinars/Events

Demand Generation

Webinar Series: Tech Investors and Operators
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Webinars/Events

Demand Generation

Decision-Making Dynamics: Roles, Buying Teams and the 2024 Tech Purchase Process
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Webinars/Events

Demand Generation

Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Marketing Complex Categories Like Zero Trust
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Webinars/Events

Demand Generation

GTM Success in 2024: A B2B Guide to Tech Investments and Media Preferences
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Webinars/Events

Market Intelligence

The Impact of Sustainability on IT Buying Decisions
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Webinars/Events

Intent Data

Intent Summit: Driving Engagement. Converting Interest.
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 16: Building Partner Pipeline: How to Drive Demand With & Through Partners
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Webinars/Events

Demand Generation

How Infinidat Drove Pipeline Through Third-Party Validation
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Webinars/Events

Intent Data

Last-Mile Personalization: Intent Insights and Sales Outreach
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Webinars/Events

Partner Marketing

Guiding the IT Buying Journey: Strategies for Partner Marketing
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Webinars/Events

Partner Marketing

Developing and Activating Your Content Strategy With and Through Partners
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Webinars/Events

Content

What is Great Content for Buyers and Why’s it So Hard?
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Webinars/Events

Content

Scaling Growth with Limited Marketing Resources
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Webinars/Events

ABM

Essential Metrics For Successful ABM
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Webinars/Events

Demand Generation

Mapping B2B Content to Each Stage of the New Sales Funnel
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 15: Generative AI: Opportunities and Implications for Partner Marketing
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Webinars/Events

Content

72X ROI: How Radware Works Webinar Magic to Generate More Demand
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Webinars/Events

Content

17x the Competition: Utimaco’s Guide to Exponential Webinar Growth
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Webinars/Events

Market Intelligence

Tech Investors and Operators: Scale Venture Partners
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Webinars/Events

Market Intelligence

Engines of Alignment: People, Processes, Data and Measurement
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Webinars/Events

ABM

From Targets to Triumph: Key Strategies for Activating Your ABM Campaign
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Leveraging Market Trend Data to Out-Market Your Competition
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 14: The Intersection of Product, Field and Partner Marketing
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Webinars/Events

Intent Data

Real Impact from Intent Data in 2023
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Webinars/Events

EMEA

Virtual Summit: Fuel Your Pipeline with Data-Driven Strategies
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Webinars/Events

ABM

Focus Summit: ABM Power Tactics
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Webinars/Events

Demand Generation

The MQL is Dead: Why and How to Focus on Buying Groups
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Lessons Learned from Security Buyers
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries™ Summit 2023
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