A Short, Complete Guide to Intent Data for Sales and Marketing

Intent data delivers different potential depending on how it’s made, how it’s sourced and how you put it to use. While many companies have adopted one or more signal type, many organizations haven’t yet realized the major differences that could be important to getting the most bang for their buck.

We’ve created this guide to help accelerate your own journey with intent data – whatever stage you’re at. It walks through how purchase intent data can help support key areas of your GTM organization – from Sales, to ABM and Marketing – and links to additional resources to further deepen your understanding. In this e-book you’ll learn:

  • How to evaluate the different intent data sources and types available.
  • How intent data helps sellers execute more effective outreach and deliver better meetings.
  • How strategic sellers can use intent data to deliver more revenue growth from their territories.
  • How to use purchase intent data to boost both ABM and classic demand gen performance.
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