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  In recent years, B2B organizations have added more and more XDRs – but outcomes haven’t kept up with expectations. In this white paper, we look at findings from recent Tenbound/RevOps Squared/TechTarget research to identify where major chronic breakdowns are still occurring in many Sales Development programs.
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  If you want to reach prospects who’ll actually respond, Activity Matters. That’s why TechTarget’s Active Prospects are 7X more likely to click on your emails, 75% more likely to accept a meeting, and 2X more likely to turn into pipeline. Watch this video to learn how TechTarget can help you identify and engage the most active buyers in B2B tech.
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ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales

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ABM, Content, Demand Generation, Sales and Marketing Alignment

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales

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Featuring

Josh Garland

Josh Garland

Vice President, Product Marketing TechTarget

Kerry Cunningham

Kerry Cunningham

Sr. Research Director, SiriusDecisions

Latest sales & marketing thinking See all resources

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Intent Data

Beware of Black Boxes. Look for Actionable Outputs.

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Marketing Fails & Fixes: Avoiding Common Webinar Pitfalls

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7 Strategies for Creating Tech Marketing Content that Delivers Results

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Sustaining ABM Success: Balancing Scale and Customization

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