Today’s B2B enterprise tech buyers and buying groups look and act dramatically different than they did a few years ago. And these changes have had a ripple effect across the purchase cycle. Now there’s great opportunity for companies who can successfully capitalize on the changing market. So how can you make your products and services stand out to meet the updated buyer expectations?
In this e-book based on an EMEA webinar with global multi-specialist B2B agency MOI, we’ll look at the biggest trends that have shifted the IT buying and selling landscape in the past few years. You’ll walk away with six ways to can adapt your sales and marketing to match.