Aligning Sales and Marketing: Practical Advice from a Sales Leader

Research shows that organizations with tightly aligned sales and marketing teams experience higher customer retention rates and higher sales win rates. In this short video, Chris Hare, MOI Global’s VP of Customer Growth, Head of ABM Agency, and Jat Hayer, TechTarget’s VP of Sales, EMEA, address the importance of working towards sales and marketing alignment and offer practical advice for how sales and marketing leaders can collaborate.

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