An Introduction to B2B Intent Data

Many use the term “Intent Data” generically as if all sources were the same. Understanding exactly what types of Intent exist and what’s right for all your use cases is critical to maximizing the value you can get from you Intent Data strategies.

In this research brief, Forrester shares the key types of intent data and some guidance on how best to think about the use cases for each type. You’ll learn:

  • The differences between first, second and third-party intent data.
  • How common types of intent data contribute to the different stages of buying signals.
  • Key considerations for combining intent data with other insights to better prioritize and progress buying groups and opportunities.
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