Because Your MQLs Just Won’t Cut It

Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM

In this case study, you’ll learn how Cornerstone OnDemand, a leader in adaptive cloud-based HR software solutions, built and scaled their ABM program. We share some key considerations for how to begin, grow and continuously optimize a full-funnel ABM program while also bringing together marketing and sales teams. You’ll learn about assessing your teams, processes and technologies, including marketing analytics and buyer intent use cases.