Cisco Breaks the Mold for Channel Marketing with Data-Driven Marketing Services from TechTarget

This case study showcases how Cisco drove more than $25 million in pipeline by shifting from more traditional channel marketing programs to supporting a “digital buyer’s journey” and leveraging real purchase intent insight from TechTarget. Find out specifically how Cisco used TechTarget’s Priority Engine Active Prospects solution to better enable their channel partners with real insight at the account and contact level to arm their sales teams with the resources and confidence to prioritize the right opportunities. By driving more than half of all SQLs delivered to channel partners, learn why TechTarget’s actionable data has become the go-to, trusted source for Cisco’s partner sales teams.

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