Organizations turn to ABM to deliver improved revenue performance from within a specific account profile and list. And to achieve this, ABM teams need to use tactics that drive ongoing engagement deep within accounts. Because of the unique attributes of the format, webinars deliver audience engagement levels that few other tactics can match. When used in a series, webinars help you build repeat visits and build out your connections to buying teams.
In this infographic, you’ll learn how to use webinars in a series to better achieve your ABM objectives. And we share tips for using intent data to fuel the content that ensures your series will resonate.