Account-based marketing (ABM) is driving value for many businesses. But how exactly should ABM be implemented?
This 4-part e-book provides simple strategies to help you decode ABM and drive value for your business.
Discover how to:
- Jump-start or boost your ABM with the overlay approach or the value-add approach
- Capture more relevant information and drive more returns from fewer accounts
- Overcome struggles and create value rightnow with 7 easy tips
- Get over the fear of leaving “safe” but ineffective approaches behind