Driving Conversation Through Automation & Nurture Strategies

It’s no secret that automation is enabling us to share content and frame how prospects approach an upcoming buy. The best technology organizations are using automated nurture and scoring as a real competitive advantage. In this short video, three tech marketers with experience in APAC – Daniel Ng, Vice President of Marketing, Asia; Olivia Dassler, Director of Marketing Programs, BrightTALK; and Romi Seher, Senior Client Consulting Manager, TechTarget – address how your marketing team can extract maximum value from your automation efforts to drive deeper engagement.

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