The essential guide to creating and refreshing a basic nurture strategy
Lead nurturing is more relevant than ever in B2B marketing. According to Marketo, companies that excel at nurturing generate 50% more sales-ready leads at a 33% lower cost.
But with so many moving parts, email nurturing gets complicated quickly. Various components must work together seamlessly – from automation and segmentation to mobile optimization – and you can’t leave anything up to chance.
This e-book, by Byrony Seifert, VP of Marketing and Product Delivery, EMEA, will break down the basic concepts of email nurturing, help you identify the correct type of nurture campaign for your marketing goals, and walk you through the basic steps to building a successful strategy.