Whether it’s your first time building a demand gen engine or you’re adjusting your engine to changes in business conditions and strategy, you’ll quickly recognize similarities and differences that matter – across key elements like GTM culture, starting points, team resources, available tools, immediate objectives and more.
In this e-book, you’ll learn how Talkdesk, a leading Contact Center as a Service (CCaaS) player and 10X unicorn, built and scaled their business-critical demand gen engine. We share some key considerations for how to begin, grow and continuously optimize a complete demand gen engine while staying responsive to changing business conditions. You’ll learn about assessing your teams, processes and technologies, including specific marketing analytics and buyer intent use cases. And we provide you with simple and universally applicable frameworks to help you on this important journey.