Improve ABM performance by moving beyond your basic persona frameworks

Personas provide a useful framework for B2B marketers hoping to make sense of all the data in their CRM systems. To succeed at ABM, however, you need to move beyond the limitations of personas in order to take personalization to the next level. In this MarTech Today article, TechTarget CMO John Steinert presents five ways to grow ABM program performance by moving beyond your basic persona framework.
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