Intent Data, Big Picture: What Really Matters and Why?

In parallel with ongoing digital transformation, new tech and data sources are being incorporated into GTM practitioner thinking and implementation. Among these, intent data has started to mature as a distinct offering, with unique potential that positions it to be particularly useful.

But there’s still a lot of confusion around where to start with intent data, and especially around how it can be most useful to improving the bottom line. In this e-book, you’ll learn:

  • How to evaluate different intent data sources.
  • How companies are developing smarter intent data strategies.
  • How to build your own intent data plan to accelerate value delivery.
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