Intent Data

Best practices to leverage real intent data to better identify, engage and convert in-market buyers and buying teams, whether for sales, marketing or strategy.

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Demand Generation

EMEA

Intent Data

Marketing

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Druva-Resources

Case Study

Overcoming the “Innovator’s Dilemma”: Operationalizing a Fully Integrated Demand Gen Engine at Druva

Intent Data

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Case Study

Fuze Opens the Aperture to Target More Active Accounts in Their Market

ABM

Intent Data

AppNeta-Resources

Case Study

How AppNeta Drives Growth with Priority Engine

Intent Data

Yellowfin-Resources

Case Study

Yellowfin Triples Engagement with Priority Engine

Intent Data

Rapid7-Resources

Case Study

Rapid7 Acquires New Contacts and Improves Open Rates with Priority Engine

Intent Data

DellEMC-Resources

Case Study

Priority Engine Provides Net New Accounts for Dell EMC

Intent Data

Veeam-resources

Case Study

How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions

ABM

Intent Data

technology buying content

Blog Post

TechTarget – 20 Years Later: Great Content Is Still the Key

Content Creation

Demand Generation

Intent Data

Market Intelligence

inside sales performance

Blog Post

“Insider Insights”: How Behavioral Data Drives Better Inside Sales Performance

Intent Data

Sales

TOPO-Button-resources-2

Webinars/Events

Intent Data: Use Cases of High Performance Companies

Intent Data

Customer Persona Targeting Best Ideal Buyer Action Figures 3d Illustration

Article

Improve ABM performance by moving beyond your basic persona frameworks

ABM

Demand Generation

Intent Data

B2B event marketing ROI

Blog Post

4 Steps to Increasing Event ROI with Intent Data

Demand Generation

Intent Data

Holding_You_Back_Resource_Icon

White Paper/E-Book

Why Bad Demand Gen Is Holding You Back

Demand Generation

Intent Data

effective nurturing

Blog Post

3 Tips for More Effective Nurturing, Outreach and Measurement – TechTarget Priority Engine User Insights

Demand Generation

Intent Data

Masergy-resources

Case Study

How Masergy Energizes Inside Sales with Intent Data

Intent Data

content drives real purchase intent

Blog Post

Award-Winning Content Delivers Better Purchase Intent

Content Creation

Demand Generation

Intent Data

Tibco-resources-2

Case Study

What an Actual Marketing Transformation Really Looks Like: TIBCO’s 3-year Intent-Driven Journey to Excellence

Intent Data

email intent

Blog Post

How to Increase Conversion with Intent-Driven Email Nurturing in EMEA

Demand Generation

Intent Data

fuze-resources

Case Study

Intent-Fueled Account-Based Everything: How Fuze Builds, Runs and Optimizes High-Performing ABM at Scale

ABM

Intent Data

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Research/Analysis

Identifying and Overcoming Buying Group Blindness

Demand Generation

Intent Data

Sales Enablement

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White Paper/E-Book

Using Intent Data to Improve Event Marketing

Content Creation

Demand Generation

Intent Data

Sales and Marketing Alignment

Diamanti-resources

Case Study

Diamanti Achieves Sparkling Growth with Priority Engine Intent Data

Intent Data

SF_Unsplash

Blog Post

6 Peer-Driven Tips for Improving Marketing & Sales Performance with TechTarget Priority Engine

Intent Data

Sales Enablement

AdobeStock_113251541

Article

Stop Playing ‘Pin the Tail on the Donkey’ with Your Marketing

ABM

Demand Generation

Intent Data

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Product Sheet

People Buy, Not Personas: Priority Engine Connects You to Real Opt-in Buyers with Purchase Intent

Intent Data

Why Real Intent Data Is the Uber for B2B Marketing

Blog Post

How Real Intent Data Provides a True “Lyft” for B2B Marketers

Intent Data

group of people in the lobby business center

Article

Hey CMOs, ROI Is People!

ABM

Demand Generation

Integrated Marketing

Intent Data

Sales and Marketing Alignment

Side View Of Unhappy Businessman

Article

Today’s B2B Sales Motion Isn’t Working: How Behavioral Data Changes the Game

Intent Data

Sales Enablement

breaking smart phone

Article

Behavioral Data: A Stake Through the Heart of Cold Calling

Intent Data

Sales and Marketing Alignment

Sales Enablement

Fuse-Fire

Presentation

Fire-Breathing ABM: Orchestrating Target Account Plays with Rich Purchase Intent

ABM

Intent Data

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Research/Analysis

The SiriusDecisions Intent Data Framework

Intent Data

Forrester

Presentation

Is There a Silver Bullet for B2B Marketing Data?

Intent Data

alessio-lin-236486-unsplash

Blog Post

5 Reasons Why B2B Marketing and Sales Teams Will Progress Faster with Intent Data in 2019

Intent Data

Sales and Marketing Alignment

Sales Enablement

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Webinars/Events

Fire-Breathing ABM: Orchestrating Target Account Plays “In-Fuze-d” with Rich Purchase Intent

ABM

Intent Data

email marketing

Blog Post

How to Write Emails B2B Tech Buyers Actually Want to Read

Content Creation

Demand Generation

Intent Data

alexander-andrews-514163-unsplash

Article

Using Intent for B2B Pipeline Acceleration: 5 Ways to Turn ABM into a “Cosmic” Slingshot for Sales

ABM

Intent Data

inside sales

Blog Post

Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click

Intent Data

Sales and Marketing Alignment

Sales Enablement

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Video

Better Content Drives Better Purchase Intent

Intent Data

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White Paper/E-Book

What Are Low-Cost Leads Really Costing You?

Demand Generation

Intent Data

sales adoption of purchase intent data

Blog Post

Best Practices to Help Sales Be More Productive Using Data

Intent Data

Sales Enablement

showcasing the value of intent

Blog Post

Showcasing the Value of Intent within Your Organization: 2 Tips from TechTarget’s Bay Area Priority Engine User Group

Intent Data

amazon b2b intent

Article

Like Having Your Own Amazon for B2B – 5 Ways to Leverage Real 3rd-Party Purchase Intent

Demand Generation

Intent Data

marketing returns

Blog Post

3 Ways to Achieve Greater Marketing “Returns” with Real Purchase Intent

Intent Data

Druva-resources-2

Case Study

“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration

Advertising

Demand Generation

Integrated Marketing

Intent Data

real intent data

Blog Post

Serving Up an Ace: How Real Intent Gives Sales a Decisive Advantage

Intent Data

predictive intent

Article

To Derive Value from Predictive Analytics, Intent Data Is a Must

Intent Data

Mitel-resources

Case Study

Mitel Boosts SQLs with TechTarget’s Priority Engine and TargetROI Solutions

Intent Data

Priority Engine User Group Austin

Blog Post

5 Key Use Cases for Purchase Intent: Learnings from TechTarget’s Austin Priority Engine User Group

Intent Data

WhiteHat-Security_Using-Advance-Account-Insights-for-Effective-ABM_resource-icon

Case Study

WhiteHat Security: Using Advanced Account Insights for Effective ABM

ABM

Intent Data

Mitel-resources-3

Case Study

Mitel Leverages TechTarget’s Purchase Intent Insight to Build Pipeline in EMEA

Intent Data

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