Intent Is ROI’s Hottest Up-and-coming Power Source

Unlike some of the more recent technological trends, third-party purchase intent data is something that’s been available all around us for a while. The difference is that now providers have found better ways to harness it to power what we’re all striving to do more effectively. In this MarTech Today article, TechTarget CMO John Steinert explains how you can take advantage of sources of intent available to you now to help you gain a competitive advantage.

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