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Why TechTarget

Why TechTarget

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Audience

Find and influence the people who shape enterprise technology initiatives
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Purchase Intent

Detailed, relevant behavior at the contact level accelerates pipeline directly
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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End-to-end Support

Optimized tactical & strategic guidance
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Solutions

Solutions

Strategy & Planning

ABM/ABX

Tech Marketing

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Strategy & Planning

Improve Strategy & Execution

Market Intelligence

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Improve Strategy & Execution

We help you get the strategy right and then execute it better.
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Market Intelligence

When you can stop guessing, every action becomes more effective.
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ABM/ABX

Enhance Target Account Lists

Prioritize Target Account Lists

Engage Target Accounts

Uncover Buying Team Contacts

Measure Success

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Enhance Target Account Lists

Beyond lookalikes, we show you what's actually happening in your markets.
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Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
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Prioritize Target Account Lists

Healthier pipelines come fastest from jumping on the demand that’s active now.
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ABM Success Is Driven by People
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Engage Target Accounts

Better ways to be present and relevant to the people that matter.
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A Short End-to-End Guide to ABM Engagement
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Uncover Buying Team Contacts

Practical de-anonymization for marketing and sales.
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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Measure Success

Track alignment, progress and opportunity.
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Capitalizing on ABM Engagement: Measure Right, then Optimize
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Tech Marketing

Enhance Your Contact Database

Build Awareness

Generate Better Leads

Drive In-Person Event Attendance

Deliver Virtual Events

Convert Website Visitors

Enable Sales & Channel

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Enhance Your Contact Database

Cleanse and append as needed.
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The Right Contacts, Clean and Complete
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Build Awareness

Be in front of the best audience, hyper-targeted and hyper-efficient.
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Tap into the Power of Brand Advertising
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Generate Better Leads

Quality comes from the right audience in the right context.
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The Modern Demand Gen Engine: Everything You Need to Know to Succeed
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Drive In-Person Event Attendance

Events pay off when you get more of the right people to attend.
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Using Intent Data to Improve Event Marketing
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Deliver Virtual Events

Presence and relevance where more buyers want you to be.
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Flip the Switch on Virtual Events
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Convert Website Visitors

We illuminate the engaged web visitors that remain anonymous to you, so can convert more of them.
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Convert More Web Visits to Leads with Priority Engine™ Inbound Converter
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Enable Sales & Channel

Because many Sales and Partner organizations require more.
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Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
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Partner Marketing

Partner and Alliance Marketing

Channel Strategy & Partner GTM

Channel Partner Sales Enablement

Channel Partner Recruitment

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Partner and Alliance Marketing

Broad partner capabilities, from strategy through execution.
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Marketing with and through Partners: The Power of Co-Marketing
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Channel Strategy & Partner GTM

Program design and creation through custom content and activation.
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Achieving Channel Growth by Recruiting Influential MSPs
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Channel Partner Sales Enablement

Beyond leads, we offer support for partners' sellers.
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Partner Marketing Visionaries: A New Era for Alliances
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Channel Partner Recruitment

Help for building your indirect GTM.
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Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends
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Tech Sales

Prioritize Outreach

Reach the Right Prospects

Improve Response Rates

Access Live Projects

Generate Meetings & Opps

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Prioritize Outreach

Your direct route to productivity improvement.
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How Does Your Sales Development Program Measure Up?
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Reach the Right Prospects

Optimize effort for higher total returns.
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Is Bad Outreach Killing Your Business?
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Improve Response Rates

Maximize conversion by being relevant.
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Frightening Realities: Improve SDR Impact
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Access Live Projects

Penetrate solution projects you can't otherwise see.
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Accelerate Pipeline with TechTarget’s Confirmed Projects™
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Generate Meetings & Opps

Outreach that's on-point for real buyers.
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Inside Sales: It's Time to Bury Your Cold Contact List
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Products

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Demand Gen & ABM/ABX

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Sales Enablement

Strategic Services

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Lead Generation

Custom Content

Contact Data Services

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Priority Engine

The industry’s only opt-in, Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Lead Generation

AI-driven, contextually precise syndication leads that convert
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Beware of ROI Killers: Boost Lead Generation With Intelligent Automation
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Custom Content

Trusted, research-based content by analysts and experts that moves prospects through your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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Contact Data Services

Over 70 million high-quality U.S. contacts to enrich your database
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The Right Contacts, Clean and Complete
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Brand Consideration

Data-Driven Display

Custom & Native Web Sites

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Data-Driven Display

Targeted advertising solutions reaching the web’s most active B2B tech buyers
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Web Sites

Customized online environments for deep user engagement
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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Sales Enablement

Sales-Quality Leads

Priority Engine

Custom Content

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Sales-Quality Leads

Verified active deal reports detailing confirmed tech-project plans
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Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
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Priority Engine

The industry’s only opt-in, Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Custom Content

Trusted, research-based content by analysts and experts that moves prospects through your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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Strategic Services

Research, Advisory & Consulting

Custom Research & Consulting

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Research, Advisory & Consulting

Expert guidance for strategic planning, product development, messaging ideation and positioning to improve GTM execution
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Custom Research & Consulting

Competitive analysis, partner program optimization and other custom services that deliver client-specific insights to increase GTM opportunities
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Marketing Fails & Fixes: Avoiding Common Webinar Pitfalls

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Demand Generation, Marketing

Marketing Fails & Fixes: Avoiding Common Webinar Pitfalls

Featuring

Olivia Dassler

Olivia Dassler

Director of Marketing Programs, BrightTALK

Alicia Borchardt

Alicia Borchardt

Marketing Program Manager, BrightTALK

Latest sales & marketing thinking See all resources

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Marketing

Two Key Areas for Maximizing Marketing Impact Across the GTM

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APAC

APAC Lead Engagement: Best Practices to Maximize Conversion

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APAC

Lead Engagement Best Practices to Maximize Conversion

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APAC

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

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