Marketing Week: The Rise of Personalization and the Individualized Buyer Journey

We know that personalization can be a powerful tool to engaging buyers and we know that every buyer’s journey will look a bit different. So, how can organizations bring these two elements together in a scalable way, particularly in a digital setting? Unsurprisingly, it takes looking inward at current buyers’ journeys, a deeper understanding of buyer preferences and a flexible approach. In this article, Cory Schröder of Latana examines how brands can use personalization to create individualized buyer journey.

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