Once you’ve defined your ideal customer, it’s buyer activity that matters most

activity matters

Rather than viewing their ICP targets as lookalike companies who all deserve equal attention, innovative companies are turning to sources of behavioral insight that can illuminate the actual people and real solution needs to focus on now. In this Marketing Land article, TechTarget CMO John Steinert helps organizations understand how by shaping actions around the activity in the market, they are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue.
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