Part of the e-book series, Owner’s Manual for the Modern Demand Gen Engine
B2B organizations with tightly aligned sales and marketing operations experience 27% faster three-year profit growth.
In “Establish Organizational Alignment,” part 4 of the e-book series Owner’s Manual for the Modern Demand Gen Engine, TechTarget CMO John Steinert and award-winning, high-growth marketing strategist Samantha Stone will show you how to align marketing and sales by:
- Implementing pipeline acceleration programs and taking on critical responsibilities for nurturing relationships.
- Maintaining the flow in the engagement chain to prevent qualified leads from falling through the cracks.
- Actively partnering with sales, product teams, and other departments to gain constructive customer insights.
Download today to learn in-depth, from-the-trenches insights from practicing marketers who are at the forefront of the industry.