Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

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Webinar

Content

Fuel Your GTM with Credible, Data-Driven Content
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Webinar

Channel

Strategies to Support Channel Marketing Programs in EMEA
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 13: Successfully Managing an Evolving and Growing Ecosystem
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Webinar

Sales and Marketing Alignment

High Impact Sales and Marketing Collaboration
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Webinar

Content

Marketing Fails and Fixes: Content for Lead Generation
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Webinar

Content

Maximizing Marketing ROI with Derivative Content
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Webinar

Market Intelligence

Tech Investors and Operators: Companyon Ventures
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Webinar

Intent Data

Intent Monitoring for Strategic Purposes
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Webinar

Market Intelligence

European IT Priorities: What’s in Store for 2023?
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Webinar

Market Intelligence

Tech Investors and Operators: Bessemer Venture Partners
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Webinar

Content

Webinar: How to Create Authentic B2B Webinar Content
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Webinar

Intent Data

Intent: Competing with Better Data
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing
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Webinar

ABM

Using High Value Offers For ABM Opportunity Creation
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Webinar

APAC

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close
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Webinar

ABM

Marketing Fails and Fixes: Unpacking Account-Based Marketing
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Webinar

Sales and Marketing Alignment

Align: Optimize GTM Performance
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Webinar

Demand Generation

Billion Dollar Blindness
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 12: Partner Sales & Marketing: Rising Above in a Competitive Landscape
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Webinar

Intent Data

Evolving Persona Thinking to Win More Business (…It’s all in the details)
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Webinar

Demand Generation

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales
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Webinar

Demand Generation

Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey
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Webinar

Channel

It’s a Secret … MDF Programs Can Really Work!
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Webinar

Intent Data

Maximize Revenue Opportunity with Contact-Level Intent Data
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Webinar

ABM

ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana
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Webinar

Intent Data

Reach. Intent. Content. Demand. September 27-29, 2022
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Webinar

Intent Data

Beyond Activity: How Quality Interactions Can Significantly Improve Yield
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level
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Webinar

Marketing

Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls
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Webinar

Channel

Winning Channel Strategies: Aligning Partner Programs & Strategies for Hybrid/Multi-Cloud Success
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Webinar

ABM

Sustaining ABM Success: Balancing Scale and Customization
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Webinar

Demand Generation

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar
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Webinar

Sales and Marketing Alignment

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success
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Webinar

Intent Data

Accelerating Strategic Account Revenue with Intent Data
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Webinar

Intent Data

Empowering Sales Through Intent Data
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Video

Intent Data

Maximizing Content Creation to Drive Prospect Engagement
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Webinar

ABM

Embracing Your Customer’s Uniqueness to Win in ABM and ABX
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Webinar

Demand Generation

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies
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Webinar

Advertising

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space
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Webinar

ABM

Capitalizing on ABM Engagement: Measure Right, then Optimize
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Webinar

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
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Webinar

Demand Generation

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts
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Webinar

Marketing

Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy
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Webinar

Marketing

Maximizing Marketing Impact: Great Content Combined with Great Distribution
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Webinar

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
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Webinar

Marketing

Like Tetris™ for B2B, How to Win in the Building Demand Game
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Webinar

Sales and Marketing Alignment

Maximizing GTM Performance End-to-End
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Webinar

Channel

Winning Channel Strategies: Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends
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Webinar

Intent Data

Find, Influence and Convert: What Developer Marketing Can Teach Us About Successful ABM
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Webinar

Intent Data

Intent Data: What Really Matters and Why?
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Webinar

Demand Generation

Rules of Engagement: Maximizing Content Creation to Drive Prospect Engagement
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Webinar

ABM

Unlocking Deep Engagement: Creating an Always-On Webinar Series
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Webinar

ABM

Don’t Box Yourself In: 4 Tips for Amplifying Your B2B Marketing Webinar
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Webinar

ABM

Are Marketing & Sales Leaving Millions on the Table?
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Webinar

ABM

Solving for Engagement: A Key to ABM Success
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Webinar

ABM

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
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Webinar

Intent Data

Real Intent Data: A Secret Ingredient For Revenue Growth
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Webinar

Demand Generation

Virtual Event: Inside the Marketing Toolbox 2022
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Webinar

Intent Data

Crawl, Walk, Run With Intent Data
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Webinar

Sales Enablement

Take Out the Trash: 4 Ways to Eliminate Wasted Time and Increase ISR Productivity with Better Data
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