The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more
ABM
In recent years, B2B organizations have added more and more XDRs – but outcomes haven’t kept up with expectations. And worse, XDRs are starting to leave. It’s time for organizations to change.
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Demand Generation
Everything we know about demand generation is changing — at least, that’s how it feels some days! The channels are shifting significantly, so it’s more important than ever to get the fundamentals solid.
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Sales and Marketing Alignment
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