Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

White Paper/E-Book

Demand Generation

Demand Generation in the Age of Intent
White Paper/E-Book

Intent Data

A Practical Guide to B2B Purchase Intent
White Paper/E-Book

Intent Data

Comparing B2B Purchase Intent Vendors
White Paper/E-Book

Intent Data

Why All Leads Are Not Created Equal
White Paper/E-Book

Demand Generation

10 Biggest B2B Technology Marketing Mistakes to Avoid
White Paper/E-Book

Intent Data

Don’t Let the Wrong Data Sabotage Your Sales and Marketing Efforts
White Paper/E-Book

Intent Data

VARs: Optimize Market Development and Co-op Funds to win more deals
White Paper/E-Book

Sales and Marketing Alignment

The Lead Handover: Your Lynchpin for Marketing and Sales Success
White Paper/E-Book

Sales Enablement

Client Consulting: Committed to Maximizing Your Marketing ROI
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