Partner Marketing Visionaries, Ep. 7: Measuring Alliance ROI

Partner Marketing Visionaries

Part of a series exploring how partner marketing professionals are pivoting quickly to achieve their goals despite a changed business environment.

Featuring

Michael Latchford

VP Strategic Alliances and Partner Marketing Services, TechTarget

Kathleen Tandy

Vice President – Global Partner & Alliances Marketing, VMware

Eric Pan

Senior Director of Alliance Marketing, Oracle

Samara Halterman

Global Head of Partner Marketing, Pure Storage