“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration

Leading cloud data protection vendor Druva was launching Druva Phoenix—a cloud-native backup solution for virtual machines and physical servers—in an established, highly competitive market. To grow purchase consideration and active demand in parallel, Druva turned to TechTarget for an integrated program with Priority Engine™ at the core. In just the first 90 days, Druva added 120 influenced or direct pipeline opportunities at a 33x more productive cost-per-opportunity.

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