“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration

Leading cloud data protection vendor Druva was launching Druva Phoenix—a cloud-native backup solution for virtual machines and physical servers—in an established, highly competitive market. With real purchase intent insight from Priority Engine, Druva was able to create a “single source of the truth” through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle.

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