Leading cloud data protection vendor Druva was launching Druva Phoenix—a cloud-native backup solution for virtual machines and physical servers—in an established, highly competitive market. With real purchase intent insight from Priority Engine, Druva was able to create a “single source of the truth” through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle.
- Case Study
- Advertising, Case Studies, Demand Generation, Integrated Marketing, Intent Data
