Why Spend on Digital Advertising: 3 Questions to Ask Yourself

Marketers frequently want to know how much they should invest in digital advertising. In fact, digital advertising helps you create awareness in the minds of your buyers at a key point in the decision-making process. A recent analysis of 2,000 banner campaigns on TechTarget’s network confirms that consistent digital advertising has a significant impact on buyer consideration. This video poses three questions to help you determine if digital advertising should be part of your marketing mix.

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