Why Spend on Brand Advertising: 3 Questions to Ask Yourself

Marketers frequently want to know how much they should invest in brand advertising. In fact, branding helps you create awareness in the minds of your buyers at a key point in the decision-making process. A recent analysis of 2,000 banner campaigns on TechTarget’s network confirms that consistent brand advertising has a significant impact on buyer consideration. This video poses three questions to help you determine if branding should be part of your marketing mix.

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