The Death of Third-Party Cookies: What Marketers Need To Know

Although Google has postponed the end of third-party cookies, marketing organizations should continue to push forward with their preparation for a cookie-less future. In this introductory article from WhatIs.com, Sean Michael Kerner walks through what exactly third-party cookies are, Google’s adjusted plans to disable third party cookies and the alternatives to third-party cookies that are available today.

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