The IT B2B Marketer vs. The IT Pro: Does Buyer Perception Mirror Reality?

B2B marketers often assume they know their audience best. However, with a changing buying environment, marketers’ perceptions sometimes do not reflect current reality. In our latest annual Media Consumption Survey, we surveyed IT pros and IT marketers across EMEA to find out how IT buying teams move and research throughout the buy cycle.

In this playlist, EMEA experts Brent Boswell, Senior Vice President, International, TechTarget; Ben Bulpett, Senior Director of Global Field and Partner Marketing, Algolia; and John Rogers, Group IT Director, Punter Southall Group, share insights from the survey, real-life examples and practical tips on how to engage and connect with modern IT buyers.

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