It’s no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that’s visible to them (e.g. First Party Intent Data). But trying to understand what’s below the surface of buyers intentions is not always a one to one relationship.
That’s why SiriusDecisions has laid out their Intent Data Framework:
- Help identify the types of intent data that are available
- Show how organizations can use intent data to enhance inbound and outbound marketing and sales efforts
- Guide companies on the proper allocation of resources judiciously against a broad range of demand creation opportunities
- And much more!