If you’re already using an ABM approach, you know it isn’t some sort of magic revenue easy button. Instead, it’s an executional component of a broader strategy conceived to deliver success where other methods have failed. To do better work at the outset of your ABM program planning, your GTM teams and practitioners need both the mindset and the executive support necessary to innovate.
In this e-book, we explore three areas where teams can innovate with intent data to improve ABM outcomes. You’ll learn:
- 3 essential functional capabilities that are required to achieve more ABM revenue
- How insights available from high-quality intent data can enable these 3 capabilities
- Additional resources to help guide your ABM journey