Today’s B2B Sales Motion Isn’t Working: How Behavioral Data Changes the Game

In this Selling Power article, TechTarget VP of Product Marketing Josh Garland explores the fundamental issues with today’s inside sales motion and how to solve them. In order to overcome challenges, sales teams must focus on account buying teams rather than individuals – and build real-time, behavioral data into their sales motion. As a result, reps will get the granular purchase-intent insights needed to prioritize and penetrate accounts and win more business.
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