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Why TechTarget

Why TechTarget

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Audiences

Find and influence the people who shape enterprise technology initiatives
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Purchase Intent

Detailed, relevant behavior at the contact level accelerates pipeline directly
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Strategy & Planning

Improve Strategy & Execution

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Improve Strategy & Execution

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Market Intelligence

When you can stop guessing, every action becomes more effective.
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Enhance Target Account Lists

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Enhance Target Account Lists

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Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
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Prioritize Target Account Lists

Healthier pipelines come fastest from jumping on the demand that’s active now.
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ABM Success Is Driven by People
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Engage Target Accounts

Better ways to be present and relevant to the people that matter.
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A Short End-to-End Guide to ABM Engagement
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Uncover Buying Team Contacts

Practical de-anonymization for marketing and sales.
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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Measure Success

Track alignment, progress and opportunity.
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Capitalizing on ABM Engagement: Measure Right, then Optimize
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Tech Marketing

Enhance Your Contact Database

Build Awareness

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Enhance Your Contact Database

Cleanse and append as needed.
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The Right Contacts, Clean and Complete
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Build Awareness

Be in front of the best audience, hyper-targeted and hyper-efficient.
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Tap into the Power of Brand Advertising
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Generate Better Leads

Quality comes from the right audience in the right context.
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The Modern Demand Gen Engine: Everything You Need to Know to Succeed
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Drive In-Person Event Attendance

Events pay off when you get more of the right people to attend.
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Using Intent Data to Improve Event Marketing
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Deliver Virtual Events

Presence and relevance where more buyers want you to be.
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Flip the Switch on Virtual Events
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Convert Website Visitors

We illuminate the engaged web visitors that remain anonymous to you, so can convert more of them.
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Enable Sales & Channel

Because many Sales and Partner organizations require more.
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Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
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Partner Program Strategy

The more precise and clear your partner marketing strategy, the more efficient and effective your rollout can be.
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Marketing with and through Partners: The Power of Co-Marketing
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Channel Sales Enablement & Recruitment

Behavioral targeting of active prospects to grow your channel ecosystem.
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Achieving Channel Growth by Recruiting Influential MSPs
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Partner Marketing Visionaries Community

A leadership- and practitioner-focused community—for partners, by partner marketers.
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Join us for the Partner Marketing Visionaries ™ Summit, a two-day virtual event that will explore key areas within strategic partnerships – where hidden challenges lie and how best to solve them.
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Tech Sales

Prioritize Outreach

Reach the Right Prospects

Improve Response Rates

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Generate Meetings & Opps

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Prioritize Outreach

Your direct route to productivity improvement.
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How Does Your Sales Development Program Measure Up?
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Reach the Right Prospects

Optimize effort for higher total returns.
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Is Bad Outreach Killing Your Business?
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Improve Response Rates

Maximize conversion by being relevant.
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Frightening Realities: Improve SDR Impact
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Penetrate solution projects you can't otherwise see.
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Generate Meetings & Opps

Outreach that's on-point for real buyers.
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Inside Sales: It's Time to Bury Your Cold Contact List
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The industry’s only opt-in, Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Lead Generation

AI-driven, contextually precise syndication leads that convert
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Beware of ROI Killers: Boost Lead Generation With Intelligent Automation
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Custom Content

Trusted, research-based content by analysts and experts that moves prospects through your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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Over 70 million high-quality U.S. contacts to enrich your database
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The Right Contacts, Clean and Complete
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Brand Consideration

Data-Driven Display

Custom & Native Web Sites

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Data-Driven Display

Targeted advertising solutions reaching the web’s most active B2B tech buyers
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Web Sites

Customized online environments for deep user engagement
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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Sales-Quality Leads

Verified active deal reports detailing confirmed tech-project plans
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Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
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Priority Engine

The industry’s only opt-in, Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Custom Content

Trusted, research-based content by analysts and experts that moves prospects through your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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Research, Advisory & Consulting

Custom Research & Consulting

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Research, Advisory & Consulting

Expert guidance for strategic planning, product development, messaging ideation and positioning to improve GTM execution
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Custom Research & Consulting

Competitive analysis, partner program optimization and other custom services that deliver client-specific insights to increase GTM opportunities
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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