Savvy B2B marketers are turning to purchase intent data to fuel their efforts. Adopting an intent-driven strategy means using buying behavior to decide where to really focus and then doubling down. It means segmenting your efforts on those accounts where you can see active demand. It’s a focused approach which can make overall marketing spend more efficient and drive up yield.
In this article in Manufacturing Business Technology, TechTarget Communications Director Garrett Mann covers how to transform your company’s approach into an intent driven one and achieve best-in-class ROI, outlining the 4 pillars of an intent-based marketing strategy.