What an Actual Marketing Transformation Really Looks Like: TIBCO’s 3-year Intent-Driven Journey to Excellence

In this frank and specific case study presentation, you will see clearly what TIBCO, the Forrester Wave Leader and one of the top providers of data management, analytics and visualization, has done to organize, integrate and scale its marketing using the latest in behavioral data sources – real purchase intent.

This in-depth case study presentation outlines TIBCO’s vision for marketing transformation, including their marketing and sales stack, workflows, campaign structure and outcomes necessary to drive continued success. Download to see how TIBCO leverages intent within core marketing and sales technologies such as Marketo, Salesforce and Conversica as well as how they use TIBCO analytics to understand marketing’s specific and ongoing impact on revenue.

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