Zoom, the leader in modern enterprise video communications, needed the ability to identify and nurture stakeholders across multiple departments to help move deals forward. In this video, Austin Martin, ABM Program Manager at Zoom, explains how they use Priority Engine™ to not only identify accounts active in their market but to drill down to members of buying teams. Learn how Zoom has gained unique insights into individual buyers throughout the sales cycle to not only accelerate deals but upsell and cross-sell as well.
- Case Study
- ABM, Intent Data