13,710 Results for:Customer analytics

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CleverTap, Phiture launch customer engagement analytics framework

By Sabrina Polin 30 Aug 2019

AIC framework for customer experience analytics, developed in collaboration between CleverTap and Phiture, promises to give marketers actionable insight and improve CX. Read More

McDonald's orders up customer service analytics, shakes up fast food

By Scott Robinson 17 May 2019

The fast-food giant is acquiring Dynamic Yield, a big data analytics platform, in pursuit of a more personalized customer experience on drive-thru and digital orders. Read More

AI customer self-service platforms show analytical maturity

By George Lawton 18 Apr 2019

AI-enabled self-service platforms graduate from traditional customer support activities to more sophisticated methods of analyzing data on customer wants, needs and behavior. Read More

Better sentiment analysis can bolster customer data analytics

By Scott Robinson 30 Jan 2019

Customer data analytics are easy to gather in the social media era -- but they can be misleading if based on sentiment analysis culled from automated social media monitoring. Read More

What goes into a customer analytics data integration framework

By David Loshin 18 Jun 2018

Customer data integration is a minefield for IT teams to navigate. But incorporating a set of core technical functions into an integration architecture can ease the process. Read More

Customer behavior analytics brings marketing, analytics together

By Jesse Scardina 18 May 2018

If you want better, more timely access to customers, consider customer behavior analytics, which is driven by the combination of marketing and data analytics. Read More

Salesforce buys Tableau to add self-service analytics to CRM

By Brian McKenna 10 Jun 2019

Salesforce is set to buy business intelligence data visualisation pioneer Tableau as it seeks to amplify its customer analytics capability Read More

Budgets for customer experience projects grow, but more are stalling

By Cliff Saran 13 Jun 2019

Organisations are spending on advanced analytics to improve customer experience Read More

AI converts consumer analytics into potent sales weapons

By Sarah Amsler 15 Jul 2019

Surveys, social media monitoring and loyalty cards are just some of the ways to collect customer data. Consumer analytics can help businesses analyze that data. Read More

Social media analytics applications live and die by the data

By Craig Stedman 19 Jun 2019

This handbook provides insight and advice on how to use analytics to get information on customer sentiment and marketing opportunities from sets of social media data. Read More