2,725 Results for:Customer analytics

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customer analytics (customer data analytics)

Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information and customer behavior to identify, attract and retain the most profitable customers. Read Full Definition

CRM analytics

CRM (customer relationship management) analytics comprises all programming that analyzes data about customers and presents it to help facilitate and streamline better business decisions. Read Full Definition

supply chain analytics

Supply chain analytics is the application of analytics to supply chain data to improve forecasting and efficiency and be more responsive to customer needs. Read Full Definition

Associated Glossaries

people analytics (HR analytics)

People analytics, also known as human resource (HR) analytics and talent analytics, is a form of big data that applies math, statistics and modeling to worker-related data to see and predict patterns. Read Full Definition

speech analytics

Speech analytics is the process of analyzing voice recordings or live customer calls to contact centers with speech recognition software to find useful information and provide quality assurance. Read Full Definition

prescriptive analytics

Prescriptive analytics is a type of business analytics that focuses on finding the best course of action for a given situation, and belongs to a portfolio of analytic capabilities that include descriptive and ... Read Full Definition

embedded analytics

Embedded analytics is the integration of business intelligence (BI) tools and capabilities into business software, including customer relationship management (CRM), enterprise resource planning (ERP), marketing ... Read Full Definition

predictive analytics

Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends. Read Full Definition

Google Analytics

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google ... Read Full Definition

customer relationship analysis (CRA)

Customer relationship analysis (CRA), sometimes termed customer relationship analytics, is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise's ... Read Full Definition