3,420 Results for:Customer relationship management (CRM)
- Sort by:
The CRM Handbook: A Business Guide to Customer Relationship Management
01 Aug 2006Learn CRM implementation from both business and technology perspectives in this chapter from Jill Dyche's CRM Handbook. Read More
Our rebrand: Customer experience strategy, platforms, best practices
05 Mar 2019Customer experience strategy blurs lines between sales and marketing automation, customer service and e-commerce as they come together on next-generation customer experience platforms. Read More
CIOs will have to share control of IT budgets
21 Aug 2012CIOs will increasingly have to share their control of IT budgets with marketing departments as customer relationship management (CRM) software becomes critical to customer retention. Read More
GDPR rules have big effect on UC applications
08 May 2018The European Union General Data Protection Regulation sets tighter controls on businesses and how they handle customers' personally identifiable information. Read More
IT leaders grapple with workforce skills gap as they deploy AI and digital technology
29 Jan 2019Organisations will have to find new ways of reskilling their workforce as they get to grips with artificial intelligence and other digital technologies. CIOs also need to keep their skills updated if they are to ... Read More
5 tips for creating customer journey maps from buyer personas
06 Jun 2019Comprehensive customer personas are important tools in coping with the increasing complexity of customer journey mapping. Here are some tips on how to do it best. Read More
Don Schuerman
PegasystemsDon Schuerman is CTO and vice-president of product marketing at Pegasystems, responsible for Pega’s platform and CRM applications.Read More
IT budgets are being controlled by marketing teams
28 Sep 2012I did a story back in August about how KPMG research showed that IT budgets are increasingly controlled by marketing executives as customer relationship management (CRM) software becomes critical ... Read More
Content management tools address digital content challenges
05 Nov 2018With the digital content explosion and increasing mandates come the need to manage all those files. ECM tools do just that and more, ever evolving to meet changing business needs. Read More