3,409 Results for:Customer relationship management (CRM)

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Our rebrand: Customer experience strategy, platforms, best practices

By Don Fluckinger 05 Mar 2019

Customer experience strategy blurs lines between sales and marketing automation, customer service and e-commerce as they come together on next-generation customer experience platforms. Read More

CRM failing business due to lack of focus

06 Sep 2011

Customer relationship management (CRM) is failing to deliver business value, according to a study from the National Computer Centre (NCC). Read More

Impartner PRM integrates with Microsoft Dynamics 365 for sales

By Sabrina Polin 02 May 2019

Impartner's collaboration with Microsoft delivers Impartner PRM for Microsoft Dynamics 365, a PRM sales software that gives users immediate access to direct and indirect sales data. Read More

Contact center strives for strategic role

01 Jan 2012

Issue 2 highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be ... Read More

IT leaders grapple with workforce skills gap as they deploy AI and digital technology

By Bill Goodwin 29 Jan 2019

Organisations will have to find new ways of reskilling their workforce as they get to grips with artificial intelligence and other digital technologies. CIOs also need to keep their skills updated if they are to ... Read More

HP CEO partly blames internal IT for company's problems - why not outsource?

By Karl Flinders 04 Oct 2012

HP CEO Meg Whitman has said poor internal IT systems have hampered the business. She blamed the lack of compelling sales and customer relationship management (CRM) systems within the company for ... Read More

Ulster bank first to use full-scale Salesforce Einstein CRM

By Karl Flinders 19 Oct 2017

Ulster Bank has completed its roll-out of Salesforce Einstein CRM to arm its staff with insights and recommend actions Read More

Executive interview: Speed is cloud apps benefit, says Oracle’s Miranda

By Brian McKenna 25 Sep 2019

In a Q&A with Computer Weekly at Oracle Open World 2019, applications head Steve Miranda discussed the supplier’s approach to cloud applications, digital assistants and machine learning Read More

Case study: British Airways’ global B2B sales gathered under Salesforce cloud

By Brian McKenna 17 May 2018

British Airways has gathered its international business-to-business sales under Salesforce Sales Cloud to bust silos Read More

5 tips for creating customer journey maps from buyer personas

By Scott Robinson 06 Jun 2019

Comprehensive customer personas are important tools in coping with the increasing complexity of customer journey mapping. Here are some tips on how to do it best. Read More