3,420 Results for:Customer relationship management (CRM)

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Consumer identity management a growing trend

By Warwick Ashford 29 Nov 2017

Consumer identity and access management is a growing trend, but system choice is still challenging, according to KuppingerCole Read More

HP CEO partly blames internal IT for company's problems - why not outsource?

By Karl Flinders 04 Oct 2012

HP CEO Meg Whitman has said poor internal IT systems have hampered the business. She blamed the lack of compelling sales and customer relationship management (CRM) systems within the company for ... Read More

Experts debate whether SAP acquisition of Qualtrics can deliver CX

By Albert McKeon 19 Aug 2019

Ten months after SAP paid $8 billion for the SaaS experience management platform, experts still differ on what Qualtrics adds to SAP's portfolio, especially its C/4HANA CX suite. Read More

SAP, OpenText broaden partnership with cloud integrations

By Don Fluckinger 08 May 2019

SAP reveals deeper cloud partnerships with content management vendor OpenText as both legacy platforms entice long-term clients off on-premises systems and into the SAP cloud. Read More

Growing reliance on cloud will need tighter IT management

By Cliff Saran 20 Sep 2018

By 2022, over $1.3tn will be spent on cloud computing and related services globally, and IT leaders will need to figure out how to manage it all Read More

CIO interview: Celia Pronto, chief customer and digital officer, Casual Dining Group

By Angelica Mari 21 Aug 2018

Casual Dining Group’s chief customer and digital officer, Celia Pronto, is overhauling technology, consolidating IT and improving collaboration across its 300 restaurants Read More

The role and responsibilities of a customer relationship manager

By Don Fluckinger 21 Jun 2018

The customer relationship manager has a challenging and ever-evolving role to play when it comes to optimizing the customer experience. Read More

Marketing automation tools make personalization possible

By Scott Robinson 15 Nov 2018

Marketing automation software can be a game-changer for sales and marketing departments, as it helps simplify campaign management and gauge the performance of marketing efforts. Read More

Identity management strategy starts with people, not technology

By Jesse Scardina 10 Jul 2019

Organizations have the tough job of creating an overarching view of identity inside and out of the company. One thing they should remember? Focus on people rather than technology. Read More

Four first steps for customer data management

28 Jun 2018

Forrester's Mike Gualtieri details how to develop a unified plan to manage customer data that gives business users what they need to manage CRM programs. Read More