3,418 Results for:Customer relationship management (CRM)

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Are chock-a-block CRM features bloating CRM platforms?

By Robert Peledie 04 Sep 2015

CRM systems abound with different functionality and features in today's market. But is that a blessing or a curse for CRM buyers? Read More

Analyzing Health Cloud and Salesforce's healthcare strategy

By Reda Chouffani 12 Oct 2015

Salesforce, with the announcement of its Health Cloud, isn't the first notable vendor to venture into healthcare as an outsider. How should we expect the move to go? Read More

Where next for AI? Understanding business use cases

By Mark Samuels 17 Jan 2019

IT leaders share their views on artificial intelligence and how to take advantage of the technology to benefit their businesses Read More

What to expect from the HubSpot CRM platform

By T.J. Houpes 25 Sep 2015

HubSpot CRM is a free platform aimed at small- and medium-sized businesses that offers both basic and enhanced CRM tools to customer relations teams. Read More

Charlotte Hornets use Phizzle built on HANA to analyze fan behavior

By Jim O'Donnell 06 Feb 2017

Chris Zeppenfeld of the Charlotte Hornets explains how Phizzle FanTracker, a data warehouse built on the SAP HANA database, helps the team get to know its fan behavior better. Read More

Comparison of the top CRM platforms and marketing automation tools

By Scott Robinson 29 Jun 2017

There are many CRM products to choose from, each offering a broad range of functionality. Here, we've simplified the buying process by comparing the leading CRM products. Read More

Big data CRM impossible without data integration, quality

By Tim Ehrens 16 Feb 2015

Companies looking to invest in big data initiatives for CRM need to ensure that their data houses are in order first. Read More

IBM refreshes all-flash DS8880 series with PCIe 3.0 enclosures

By Antony Adshead 12 Jan 2017

IBM adds an F to existing DS8884, DS8886 and DS8888 all-flash and hybrid arrays with addition of PCIe 3.0 disk connectivity, but stops short of NVMe capabilities Read More

The importance of integrating social CRM tools into a CRM strategy

By Scott Sachs 09 Aug 2017

Customer engagement is no longer about simply handling a phone call or letter. Organizations must also be at the ready to address issues on social media. Read More

Key elements to success in consumer identity management

By Warwick Ashford 01 Nov 2018

Success in consumer identity management is not just about getting the technology right, it is also about keeping in mind the consumer needs, preferences and concerns, says KuppingerCole Read More