3,408 Results for:Customer relationship management (CRM)

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Gartner: Deriving value from Big Data for CRM

30 Jul 2014

Big data presents many CRM opportunities, but to be effective and derive business value, customer insights generated by well-managed and analysed big data must be put into action. During the next few years, ... Read More

Enosix CMO, who branded SAP Leonardo, talks martech strategy

By Don Fluckinger 25 Jun 2019

Shawn Reynolds, the former architect of SAP's Leonardo AI brand, moves to SAP-Salesforce integrator Enosix. He discusses marketing strategy in this age of overwhelming martech choices. Read More

Open source CRM with "CRM gamification"

By Adrian Bridgwater 11 May 2012

A new open source Customer Relationship Management (CRM) solution with built in "CRM gamification" techniques has surfaced this month in beta version release form. Read More

L'Oréal boosts candidate experience with recruitment chatbots

By Patrick Thibodeau 04 Oct 2018

L'Oréal deployed chatbots to help its 145 recruiters process some 2 million applications annually. It also put to rest concerns that automation might replace recruiters. Read More

What SAP C/4 Hana means for the APAC enterprises

By Aaron Tan 06 Jun 2018

The cloud-based CRM suite could find takers, but it may not be enticing enough for Salesforce.com CRM customers that also run SAP’s ERP software to make the switch Read More

CIOs being welcomed back to marketing

By Beverley Head 17 Aug 2018

The role of CIOs in shaping the technology buying decisions of marketers is being reinstated as more marketers realise the importance of integrating their services with IT systems Read More

Triumph Motorcycles kick-starts changes with high-tech HR

By Bill Goodwin 31 Oct 2018

The Leicestershire-based motorcycle company is deploying IT systems to give customers and its own staff a ‘premium brand experience’ Read More

The differences between CRM vs. CX strategy

By Sarah Amsler 03 Jan 2019

CRM and CX seem very similar, but examining the principles of each shows emerging CX approaches focus on customer retention. We compare and contrast the two. Read More

Order management systems take on multichannel, multipurpose role

By Linda Rosencrance 10 Oct 2019

As the focal point for customer orders and activities, data collected by order management systems can help companies determine behavior patterns and buying habits and improve CX. Read More

Security Think Tank: Complex passwords provide a false sense of security

By Tim Holman 04 Jul 2018

In the light of the fact that complex passwords are not as strong as most people think, and that most password strategies inevitably lead to people following them blindly, what actually makes a good password and ... Read More