5,280 Results for:Customer relationship management (CRM)

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Salesforce Customer Success Platform

The Salesforce Customer Success Platform is the official name of the Salesforce portfolio of products. Read Full Definition

360-degree customer view

The 360-degree customer view is the idea that companies can get a complete view of customers by aggregating data from the various touch points in which consumers interact with companies. Read Full Definition

customer journey map

A customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing ... Read Full Definition

customer health score

A customer health score is a value that indicates the long-term prospect for a customer to drop off or, conversely, to become a high-value, repeat customer through renewal or cross-selling or up-selling strategies. Read Full Definition

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customer effort score (CES)

Customer effort score (CES) is a system for evaluating how much effort is required on the part of a customer to achieve satisfaction in their experience with a company. Read Full Definition

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portal software

Portal software is a type of development tool used to create a portal (starting point) on a company's intranet so that employees can find a centralized starting place for access to consolidated enterprise-related ... Read Full Definition

lead-to-revenue management (L2RM)

Lead-to-revenue management (L2RM) is a collection of sales and marketing processes that aims to maximize the income gained from each stage of the customer journey. Read Full Definition

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customer touch point

A customer touch point is any direct or indirect contact a customer has with a brand. Customer touch points can occur within and outside of a brand’s control and may happen before, during or after the purchase of a... Read Full Definition

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category management

Category management is a model that optimizes the oversight and allocation of resources by organizing related products or resources into logical groups so they can be more effectively managed. Read Full Definition

customer demographics

Customer demographics are categories of consumer populations that are relevant to a business' purposes, such as marketing and product design. Read Full Definition

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