5,258 Results for:Customer relationship management (CRM)

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Sage CRM

Sage CRM is a line of software products for customer relationship management in the small-to-medium size business market. Read Full Definition

CRM analytics

CRM (customer relationship management) analytics comprises all programming that analyzes data about customers and presents it to help facilitate and streamline better business decisions. Read Full Definition

relationship marketing

Relationship marketing is a customer relationship management strategy designed to encourage strong, lasting customer connections to a brand. The goal is to generate repeat sales, encourage word-of-mouth promotion ... Read Full Definition

customer account record

A customer account record is the basic unit of information about a customer that resides in a CRM, or customer relationship management system. Read Full Definition

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partner relationship management (PRM)

Partner relationship management (PRM) is a combination of the software, processes and strategies companies use to streamline business processes with partners who sell their products. Read Full Definition

candidate relationship management

Candidate relationship management is a structured approach to handling job candidates in a company's talent pipeline. Read Full Definition

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customer valuation

In customer relationship management (CRM), customer valuation is a scoring process used to help a company determine which customers the company should target in order to maximize profit. Read Full Definition

Hosted CRM

Hosted CRM is an arrangement in which a company outsources some or all of its customer relationship management (CRM) functions to an application service provider (ASP). The hosted CRM model is said to increase ... Read Full Definition

customer lifecycle

In customer relationship management (CRM), customer lifecycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or ... Read Full Definition

device relationship management (DRM)

Device relationship management (DRM) is enterprise software that enables the monitoring, managing, and servicing of intelligent devices over the Internet. Read Full Definition

Associated Glossaries