5,262 Results for:Customer relationship management (CRM)

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customer success

Customer success is a strategy to assure that a company’s products are meeting the needs of the customer. It is a practice that is mostly used in subscription management products. Read Full Definition

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martech (marketing technology)

Martech is the area of customer relationship management (CRM) concerned with creating, managing and using digital tools that make it possible for marketers to automate tasks and make data-driven decisions. Read Full Definition

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Web mining

In customer relationship management (CRM), Web mining is the integration of information gathered by traditional data mining methodologies and techniques with information gathered over the World Wide Web. Read Full Definition

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customer data integration (CDI)

Customer data integration (CDI) is the process of defining, consolidating and managing customer information across an organization's business units and systems to achieve a "single version of the truth" for ... Read Full Definition

corporate account manager (CAM)

In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an ... Read Full Definition

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ERM (enterprise resource management)

ERM also stands for enterprise relationship management. Read Full Definition


Part of the growing trend toward online customer relationship management (CRM), e-support is the electronic (usually Web-based) version of customer service that would otherwise have required either a visit to a ... Read Full Definition

customer churn (customer attrition)

Customer churn, also called customer attrition, is the number of paying customers who fail to become repeat customers. In this context, churn is a quantifiable rate of change that occurs over a specified amount of ... Read Full Definition

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SAP Customer Experience Suite (CEC Suite)

The SAP Customer Engagement and Commerce (SAP CEC) suite is a collection of cloud-based applications that provide tools for CRM, marketing, sales and analytics, e-commerce and more. Read Full Definition

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embedded analytics

Embedded analytics is the integration of business intelligence (BI) tools and capabilities into business software, including customer relationship management (CRM), enterprise resource planning (ERP), marketing ... Read Full Definition