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Content management tools address digital content challenges

05 Nov 2018

With the digital content explosion and increasing mandates come the need to manage all those files. ECM tools do just that and more, ever evolving to meet changing business needs. Read More

Case study: British Airways’ global B2B sales gathered under Salesforce cloud

17 May 2018

British Airways has gathered its international business-to-business sales under Salesforce Sales Cloud to bust silos Read More

How to gather and evaluate customer sentiment

01 May 2019

Businesses can harvest customer sentiment from a number of places, including social media, surveys, likes, comment cards, contact centers and word of mouth. Read More

Ulster bank first to use full-scale Salesforce Einstein CRM

19 Oct 2017

Ulster Bank has completed its roll-out of Salesforce Einstein CRM to arm its staff with insights and recommend actions Read More

Make marketing automation software choices to fit business needs

28 Mar 2019

Examine what core features leading marketing automation software vendors -- including Adobe, HubSpot and Oracle -- and CRM vendors -- including Microsoft, Salesforce and SAP -- offer. Read More

CRM for nonprofits helps organization streamline work

12 Feb 2019

Wolverine Human Services' adoption of the Salesforce.org Nonprofit Cloud halved foster care licensing time and improved productivity within the agency. Read More

CRM failing business due to lack of focus

06 Sep 2011

Customer relationship management (CRM) is failing to deliver business value, according to a study from the National Computer Centre (NCC). Read More

Contact center strives for strategic role

01 Jan 2012

Issue 2 highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be ... Read More

Discover the best cloud ERP software for your company

14 Dec 2018

Explore the leading cloud ERP software and vendors currently on the market to make this complex decision-making process just a little bit easier. Read More

Experts debate whether SAP acquisition of Qualtrics can deliver CX

19 Aug 2019

Ten months after SAP paid $8 billion for the SaaS experience management platform, experts still differ on what Qualtrics adds to SAP's portfolio, especially its C/4HANA CX suite. Read More